I guess if you are attending HIMSS this year you can find out more about it at their booth. Writing code or in this case having an outsourced company do you development turns into money, right? The AMA appears to have been just as busy in developing their software house as many vendors have. Back in July they made the Allscripts e-Prescribing tool available and enhancements and other offerings have proceeded from here. 
Allscripts ePrescribing Tool Will be Offered by AMA
Not too long after the above announcement it was followed with working with HealthVault personal health records for access.
American Medical Association and HealthVault to Provide Physician’s Portal – Physicians Will be able to access “Patient Shared” Information
Further along in 2010 the AMA announced their own consulting group to help doctors with choosing medical record systems, so they have been busy in the software department with branding their installations and support as well and here’s a little more history on the Amagine project so this kind of gives you an idea as to some of the partnerships that were developed along the way with the Amagine project with large Health IT vendors, one owned by an insurance company,Care Tracker, owned by United. 
“In addition to agreements with Ingenix for its CareTracker product and with NextGen, the Amagine project has inked deals with DrFirst for e-prescribing; Quest Diagnostics' Care360, a suite that includes lab ordering, e-prescribing and other tools; WellCentive's patient registry; and Dell, which will offer e-mail and data-storage services, as well as discounts for Amagine customers who want to upgrade their hardware.”
AMA and Other Medical Groups Joining Forces with EHR and Health IT Businesses–More Software House/Consulting Choices
Here’s a quick screenshot from the AMAGINE page with some examples of a couple partners in Revenue Cycling and I see NaviNet who was just in the news as being bought by a group of Blue Cross Groups so they all are seeming to mesh together in some fashion or another and no wonder mergers and acquisitions in Healthcare today are so confusing at times. BD
The American Medical Association will combine the platform of its online physician portal, Amagine, with that of AT&T Healthcare Community Online in a deal that would have AT&T owning and operating the combined product. No financial terms were disclosed.
AT&T will lead further development of the platform, though the AMA “will remain actively engaged” in collaborating on business strategies and expanding availability of health IT for physicians, according to a joint AMA-AT&T news release.
Both Amagine and Healthcare Community Online operate on platforms powered by Covisint, a Detroit-based subsidiary of Compuware Corp.
http://www.modernhealthcare.com/article/20120221/NEWS/302219983/
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